FOR IMMEDIATE RELEASE
Contact: Joan Schweighardt
joanschweighardt@mac.com
NIAGARA CONSERVATION RECEIVES GRAPHIC DESIGN
USA’S “AMERICAN PACKAGE DESIGN” AWARD
Cedar Knolls, NJ (January 14, 2009) –Niagara Conservation,
the leading manufacturer of high-efficiency residential
conservation products in the U.S., is pleased to announce
that it has just received the prestigious Graphic Design
USA’s annual “American Package Design” award
for the packaging it created for its Water, Gas and Electric
EcoKits. This award recognizes “that in this era
of challenge and change, effective packaging and in-store
graphics are increasingly the ‘difference makers’ in
the success of a brand, a campaign, or a product.”
Says
Niagara’s vice president, Carl Wehmeyer, “We
couldn’t be more excited. The items in our EcoKits—faucet
aerators, toilet water diverters, furnace filter whistles,
draft stoppers, etc.—are not generally known for
their aesthetic appeal. Yet they are crucial to two of
the most prominent challenges of our times—saving
money on utility bills and saving the planet. So our mission
was to package these small but effective conservation tools
in a way that would be eye-catching and dramatic. It is
totally rewarding to see how well we succeeded. We already
knew that people were buying the kits not only for themselves,
but also to give away as housewarming and host/hostess
gifts, and even holiday gifts. And we have been hearing
that kids are fighting their parents for the boxes once
the products have been removed. So we suspected we were
on the right track. Now with this award we are certain
of it.”
In addition to receiving the American Package
Award, Niagara’s Flapperless high-efficiency toilet
recently won the Home Depot Award for innovation and water
efficiency. Besides wholesale sales worldwide, Niagara
Conservation sells its product line on their recently launched
retail Web site at www.itseasybeinggreen.com. Niagara also
partners with utility companies and government agencies
to provide environmental solutions for region-specific
problems.
Graphic Design USA has been celebrating excellence
in package design for over forty years. Their judges seek
to highlight packaging that advances “the brand promise
and [forges] an emotional link with the buyer at the moment
of truth.”
For more information about Niagara Conservation’s
utility partnerships and water-saving and energy-saving
products, call (800) 831-8383 or visit www.NiagaraConservation.com.
ABOUT NIAGARA CONSERVATION
With a history
of more than 30 years of quality and innovation, Niagara
Conservation has earned an unparalleled reputation as the
premier manufacturer of high-efficiency water and energy
conservation products. Niagara is the leading developer of
complete conservation solutions for utility companies, government
leaders, energy management officials and environmentally
conscious consumers. Founder and president William Cutler
established Niagara in 1977, and today the company is a multi-million
dollar organization located in Cedar Knolls, New Jersey with
satellite offices in California, Texas, Arkansas, Florida,
North Carolina, and an affiliate company in Toronto. Niagara
also serves a global client base throughout North America,
South America, the Caribbean, Europe, the Middle East,
and Australia.
